Ask: Pulse — come up with weekly, monthly a quarterly strategy for our se ← AI team

**Eugene:** come up with weekly, monthly a quarterly strategy for our security line of products and shading line of products. touch: SEO, GEO, Ad campaigns (google, meta, TikTok) **Pulse 📈:** # ROLLerUP Solutions — Security & Shading Lines ## Integrated Marketing Strategy: Weekly / Monthly / Quarterly --- # 🔒 SECURITY LINE | 🪟 SHADING LINE --- ## ⚡ WEEKLY CADENCE ### SEO - **Publish 2x blog posts per line** — Security: "smart lock vs. traditional deadbolt" type comparison content | Shading: "motorized blinds vs. manual" buyer guides - Monitor keyword rank movements on core terms: *home security systems, smart blinds, motorized shades, security camera installation* - Fix technical SEO flags (crawl errors, page speed) — assign to dev every Friday ### GEO (Generative Engine Optimization) - Refresh **FAQ schema** on product pages weekly — AI engines pull structured answers directly - Seed **1 Reddit thread or Quora answer** per line with authentic, helpful responses that reference ROLLerUP naturally ### Paid Ads - **Google:** Review search term reports, add negatives, adjust bids on top converters - **Meta:** Rotate creatives every 7 days — static vs. video A/B test always running - **TikTok:** Post **2x organic videos** per line (installation clips, before/after, "did you know" hooks) to feed paid amplification --- ## 📅 MONTHLY CADENCE ### SEO - **Full content audit** — update top 10 pages per line with fresh stats, internal links, and schema - Build **3 backlinks per line** — target home improvement, smart home, and architecture publications - Competitor gap analysis: what keywords are *Hunter Douglas, Ring, ADT* ranking for that we're not? ### GEO - **Update product description language** to mirror how AI models describe category problems — pull from ChatGPT/Perplexity SERPs monthly - Submit updated **business listings** (Google Business, Bing Places, Apple Maps) with new product photos and offers - Monitor **AI citation mentions** — are we showing up when someone asks "best motorized shades" or "home security solution"? ### Paid Ads - **Google:** Launch one new campaign type per line — test Performance Max vs. Standard Shopping for product SKUs - **Meta:** Run a **retargeting campaign** targeting website visitors by product category (Security pixel segment vs. Shading pixel segment — keep these audiences clean) - **TikTok:** Activate **Spark Ads** on best-performing organic posts from the week — $500–$1K test budget per line