ROLLerUP Personas — Gerber Framework

# ROLLerUP Personas — Gerber Framework

All personas built on Michael Gerber's E-Myth framework: Entrepreneur / Manager / Technician personalities with defined traps.

## Master Reference — Gerber Personality Map

| Role | Dominant | Secondary | Trap |
|------|----------|-----------|------|
| CEO | Entrepreneur | Manager | Technician — jumping into operations |
| CFO | Manager | Entrepreneur | Technician — doing the books |
| COO | Manager | Technician (by design) | Hero — solving every crisis personally |
| CIO | Manager | Entrepreneur | Technician — becoming IT support |
| CMO | Manager | Entrepreneur | Technician — doing marketing instead of systematizing |
| Service Manager | Manager | Technician (by design) | Lead tech — going on calls themselves |
| Technician | Technician | Manager | Entrepreneur — going rogue on-site |
| Salesperson | Technician | Manager | Entrepreneur — custom promises, off-script |
| CSR | Technician | Manager | Entrepreneur — unauthorized commitments |
| HR Specialist | Manager | Entrepreneur | Technician — company therapist |
| VP of Sales | Entrepreneur | Manager | Technician — selling instead of leading |

## Files

```
personas/
├── ceo/SOUL.md
├── cfo/SOUL.md
├── coo/SOUL.md          # Note: Currently "cto" workspace - consider renaming
├── cio/SOUL.md
├── cmo/SOUL.md
├── vp-sales/SOUL.md
├── service-manager/SOUL.md
├── technician/SOUL.md
├── salesperson/SOUL.md
├── csr/SOUL.md
├── hr/SOUL.md
└── README.md
```

## Deployment

Copy to agent workspaces on droplet:

```bash
# Executive team (existing workspaces)
cp /root/.openclaw/workspace/personas/ceo/SOUL.md /home/openclaw/.openclaw/workspaces/ceo/
cp /root/.openclaw/workspace/personas/cfo/SOUL.md /home/openclaw/.openclaw/workspaces/cfo/
cp /root/.openclaw/workspace/personas/cio/SOUL.md /home/openclaw/.openclaw/workspaces/cio/
cp /root/.openclaw/workspace/personas/cmo/SOUL.md /home/openclaw/.openclaw/workspaces/cmo/
cp /root/.openclaw/workspace/personas/vp-sales/SOUL.md /home/openclaw/.openclaw/workspaces/vp-sales/

# COO - rename cto workspace or create new
cp /root/.openclaw/workspace/personas/coo/SOUL.md /home/openclaw/.openclaw/workspaces/cto/
# Or: mkdir -p /home/openclaw/.openclaw/workspaces/coo && cp ... /coo/

# Operational roles (may need new workspaces)
# mkdir -p /home/openclaw/.openclaw/workspaces/{service-manager,technician,salesperson,csr,hr}
# Then copy SOUL.md files
```

## Key Principle

> The trap column is the most important part of this whole framework. That's where Gerber says small businesses die — not from lack of talent, but from people operating in the wrong gear at the wrong moment.

These configs give OpenClaw the ability to self-correct when it detects a persona drifting into its trap.

## CMO Special Notes

CMO persona includes both:
- **StoryBrand (SB7)** — Donald Miller's framework (customer as hero, brand as guide)
- **E-Myth** — Gerber's systematization principles

For deeper internalization of these frameworks, upload the actual books and update the CMO persona with tone/metaphor guidance.